Paris, France, 2 December 2021, Financière de Courcelles advised the shareholders of Digital Value – Arnaud de Baynast (Founder & […]

Paris, France, 2 December 2021,

Financière de Courcelles

advised the shareholders of Digital Value – Arnaud de Baynast (Founder & Chairman) and his management team – in the context of a minority opening of the company’s capital to the funds Ardian and Isatis Capital.
Founded in 2008 in Paris by Arnaud de Baynast, Digital Value is one of the leaders in “data analytics for business”, a new discipline at the crossroads of strategy consulting, data and technology.

Digital Value assists large companies in digitizing their core business, maximizing their operational efficiency, and launching new digital activities, thanks to a unique positioning combining:
– Leading expertise in data analytics & science.
– A solid track record in strategic marketing.
– In-depth knowledge of digital ecosystems in all regions of the world, especially in Asia.
– An approach to the business based on the development of technological building blocks for data collection and processing, which increase the effectiveness of traditional strategy consulting methods tenfold.

The relevance of this approach is confirmed by the relationships of trust developed by Digital Value with the thirty or so clients it has worked with, including Pernod Ricard, TotalEnergies, Engie and Macif, on complex business issues such as algorithmic pricing, customer clustering and the digitalisation of road-to-market. This confidence has driven the company’s continuous growth since its creation. Digital Value is expected to pass the €10M mark in turnover very soon.

FDC advised Digital Value on the development of its technological know-how and the resilience of its model. The management of a dual-track process with strategic and financial partners enabled the company’s shareholders to find the best partners.

List of stakeholders :

Transferor side :

• Company : Arnaud de Baynast, Alice Wu, Romain Bury, Paul-Henri Magnien, Abdellah Moutacall
Legal advice: PGA (François Gine, Thibault Germain), Walter Garance (Isabelle Avril, Roxane Bouillon)
•Financial audit: Grant Thornton (Frederic Zeitoun)
• Financial advisory: Financière de Courcelles (Matthieu de Baynast, Henri Mion, Antoine Mainini)

Buyer’s side:
• Ardian : Geoffroy de la Grandière, Pierre Schaeffer
• Isatis Capital : François-Xavier Lehman, Thomas Lemaire
• Legal, tax and social advice: Levine Keszler (Nicolas de Courtivron), Arsene Taxand (Franck Chaminade)
•Financial audit: E&Y (Jean-Christophe Pernet, Soukaina Douazi)

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FDC is a Corporate Finance advisory firm specializing in SMEs and mid-cap companies since 1928. FDC advises companies and their shareholders on acquisitions, divestments and finance matters.

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